How to Determine Your SaaS Business' Cost of Acquisition
If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
View ArticleA CFO's Perspective on Mastering Time When Your Startup Needs You Most
The sooner you master time management in your startup, the better for your effectiveness as a leader.
View Article11 Simple Questions to Improve Your SaaS Customer's Onboarding
By asking the right questions, there's plenty you can do to improve retention..
View Article8 Pricing Strategies for Your Digital Product
Have you ever thought of pricing as a powerful marketing strategy?
View Article5 Ways to Reduce Your SaaS Churn
Your customers are leaving. But why? Why not find out?
View ArticleHow Transparency Can Slash Your Churn Rate by 89%
One entrepreneur's journey into radical transparency created amazing results.
View Article7 Rising SaaS Startups Delivering Stellar Content
They may just be your gateway to additional services in the cloud.
View ArticleThe Democratization of Software Development
As-a-service platforms are part of the natural evolution of technology.
View Article7 Tips for Successfully Introducing Freemium Business Software
Making a profit on a new software business solution requires successfully giving away the basic version.
View ArticleProduct, Price, Placement, Promotion: Can Your Business Survive Without Them?
Service as a Solution can differentiate businesses facing barriers.
View Article3 Tricks to Marketing Unsexy Products: Tips from Industry leaders in SAAS
When it comes to marketing functional but not particularly exciting products, there is no point trying to pull the wool over people's eyes with buzzwords and sparkle; rather share how it makes their...
View Article4 Ways Enterprise Software is Failing Businesses
The absence of progress with current enterprise software is having a negative impact on businesses, according to a new survey.
View ArticleWhat a Sales Team From Any Industry Can Learn From Innovative SaaS Companies
The best of these companies have experienced meteoric growth, not just because of their products, but because of the innovative strategies they incorporate into their sales processes.
View ArticleWhy Being Clueless Can Be a Great Thing
How hiring our first salesperson led me to recognize that cluelessness is at the heart of entrepreneurship.
View ArticleHow to Position Your SaaS Business For a Platform Sell
It's not about selling feeds and speeds, but selling value to enterprises.
View Article5 Project Management Mistakes That Can Harm Your Business
Adjusting to the unexpected is good. Winging it from beginning to end is not.
View Article3 Steps to Take to Start Transitioning Your Business to SaaS
People are often averse to change, but businesses can't afford to be if they want to remain competitive.
View Article8 Up-and-Coming Businesses Capitalizing on a Forward-Thinking Business Model
SaaS is growing into an increasingly attractive and lucrative way to do business. Here are some of the startups leading the charge.
View Article3 Small Marketing Changes to Make a Big Difference in Your SaaS Business
These these basic adjustments can help draw more customers and revenue.
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